The importance of blogging cannot be overstated when it comes to building a business online. Entrepreneurs and startups should all build time into their daily/weekly routine in order to create valuable informative content (or at least content of interest). Even if it is not your aim to build up a base of loyal readers and generate income from them, it doesn't mean you can skimp on blogging. Regular fresh content, is the lifeblood of any succesful web presence...

Creating a website provides an online platform from which to sell to or otherwise engage people. If your intent is simply to have a presence that people can visit online in order to contact you or view an about us page, thing again. Its important to realize that you are doing 80% of the work (setting up the website) for only 20% of the value (by not taking advantage of easily adding content and attracting more people).

A website without fresh content is like starting a coffee shop in the basement with no advertising or signs. It's there, it may be a great service, but no one is ever going to find or use it. So what exactly does regular blogging achieve:

The list goes on - but that should be enough to convince you to get going. I know that lots of people are hesitant or put off by the idea because they are worried that they don't know enough about writing web enhanced, SEO focussed content. Don't worry about. Write about topics related to your website in a clear and concise way and the magic will happen all by itself.

Remember, blogging is an endurance sport - not a sprint. Be patient and persistent and results will build with time.