Internet marketing with WordPress book and interactive learning

Woohoo! Internet marketing with WordPress has finally been published and will shortly be available all over the world. For now, the easiest way to get a hold of a copy is at Amazon (Internet marketing with WordPress by David Mercer).

The book is written for people who are not already marketing experts and who have small to medium sized marketing budgets. Much of the book's content focuses on best practices that lead to long term, sustainable growth in online traffic. Naturally, plenty of coverage goes to how to convert that traffic once it is there. But I get ahead of myself...

Whenever you start a new venture, or want to take an existing business or organization in a new direction, you need to understand a lot of things about what you offer, who needs it, and how they are going to use it. One of the underlying principles in this book is that by undertaking proper pre-marketing preparation, you can boost your Return on Investment (regardless of whether it is time or money, or most likely both).

For example, if you have accurately mapped out all your target demographics and catered for them specifically in any marketing material you produce, your rate of conversions will be automatically higher because the traffic is far more predisposed to your offer in the first place.

But that's not the real exciting thing about the book.

Internet marketing interactive learning environment for WordPress

What's more exciting is that it is properly integrated with the Web. You don't just get a book, you get an online interactive marketing environment, complete with exercises and quizzes, polls, challenges and competitions. You get to interact with other readers who are also looking to market their offerings online (potential business allies?).

What's more, this Internet marketing learning environment is constantly updated. It's a far more dynamic and valuable learning resource than a book by itself could ever be. In effect, the value offering of this book goes far beyond the awesome (if I do say so myself) marketing knowledge and practice contained in the content itself.

Review copies and interviews

If you are interested in obtaining a review copy for your newspaper, magazine or site, you can either contact me directly via the Site prebuilder contact form, or visit the Packt publishing website and contact the relevant people at the publisher.

If you would like to have an interview with me, get in touch via the Siteprebuilder contact form. I'm always happy to answer queries or write an article or guest post if I can find the time (which is not a guarantee).

Internet marketing with WordPress book details

Following the program contained in this book, you will turn your blog into a customer magnet using the simplest techniques available, including SEO, social media, market analysis, targeted content and more.

Gain an excellent understanding of the online marketing cycle through this practical step-by-step tutorial. Discover who your target market is. Learn what they want and how best to deliver it. Start generating more and more interest with less effort and ultimately meet and exceed all your goals.

What you will learn from this book:

Define the business objective that will become your blog’s goal
Identify your ideal customer
Create excellent content that will fulfill their needs
Drive customers to your blog
How to convert your readers into customers
How to constantly analyze and improve your success rate