A few months ago, I sat chatting with a friend who outlined his idea for a new business. Nothing earth shattering - but something he would enjoy doing and something we both agreed could turn out to be a lucrative venture. He was to import consumables into a market of professionals that up 'til now, he had been a member of. He had a wide range of potential consumer contacts and he could easily source product, setting up the supply chain would be a hassle, but nothing he couldn't take care of, so why was he talking to me?