"Make informed decisions on the most suitable marketing strategy for your business"
Current projects
OO PHP Web service ACO solution to TSP
Building an OO PHP web service application using ACO (Ant colony optimization) as a stochastic and heuristic way to solve the TSP (Traveling Salesman Problem) for the UK vehicle and fleet tracking firm 3D Tracking.
"Doctoral level maths, OOP, PHP and ants. Having nightmares about ants... ;)"
PHP and Views customizations for Drupal startup
Doing some heavy Views and PHP customizations for an SA startup called ZAPlayGround (not yet launched). Just worked out that Views won't pick up taxonomy terms from URL (path) aliases in organic group contextual block.
Provided a PHP default argument script to manually generate the path alias from the NID.
"It's working! Now to clone the view and away we go."
Business, marketing, SEO, social web analysis
Large corporate - NDA'd. Looking at business requirements, and how to improve the workflow with regards to creating social and SEO marketing content in the most efficient way. Complex requirements. Lots of stakeholders.
"Always interesting working with large organizations. Getting things done requires approval in triplicate ;)"
End to end experience in tech & business
I provide guidance for organizations, startups, entrepreneurs, and businesses of all sizes and am comfortable working on large projects with business owners and C-level officers.
Cross-discipline experience allows me to oversee complex projects, while making them intuitive and easy to understand for the people I work with.
I hold a cum laude degree with a double major in Applied Mathematics and Mathematics and have over 12 years industry experience.
Here's a look at the type of work I do:
1. New development projects
Often companies taking on new projects waste a lot of man-hours finding their feet. This can be costly and inefficient. I help with requirements analysis, determining the optimal solution, and guiding your team throughout the process.
2. Updating & streamlining legacy systems
Are you wasting human resources on outdated office software, old file based applications, or time consuming repetitive tasks? I'll help find the best technologies to match your needs and implement them, saving you time, effort and money going forward.
3. Custom business solutions
Need something unusual? Perhaps a custom intranet productivity and communication tool? How about an Amazon REST API application? Or a Beowulf super computing cluster? I've worked on some pretty far out projects. If you have a project that no-one else can do... I'll get it done.
4. Website development
I build modern, SEO enhanced, socially integrated, robust, reliable, powerful, flexible, easy-to-use, affordable custom websites for a wide range of industries. If you need eCommerce features, or custom content management, collaborative authoring, or anything that is not "run-of-the-mill", then speak to me.
5. Marketing, Analytics, SEO & Social
Suspect that your web presence is not generating sales or revenue like it should? Have you done exhaustive analysis of your traffic patterns, A/B testing, SEO, implemented effective social media strategies? If you're not attracting enough traffic and not converting enough of the traffic that does flow through your site, then I can help.
6. Business strategy
Unsure how to take your ideas and turn them into a reality? Missing out on crucial experience and information? Discuss your business objectives with me and I'll find the most efficient way to make things happen.
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Specialist skills and services
Drupal. PHP. MySQL. SEO. Writing. Online Marketing. Marketing Strategy. Social Media. Social Media Marketing. Small Business. Programming. Web Development. Business Strategy. Business Analysis. Technical Writing. Entrepreneurial Skills. Learning. osCommerce. Scala. Advertising. Content Marketing. Online Research. Social Marketing. Social. Marketing ROI. Requirements Analysis. PPC. CSS. HTML. XML. cPanel. E-commerce. Blogging. Viral Marketing. Web 2.0. Google Analytics. CMS. Digital Strategy. Digital Marketing. Social Networking. Content Management. Website Development. Web Design. Content Strategy. SEM. Web Analytics.
"World class content, business, SEO & Internet marketing services!"
David Mercer
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Current projects
OO PHP Web service ACO solution to TSP
Building an OO PHP web service application using ACO (Ant colony optimization) as a stochastic and heuristic way to solve the TSP (Traveling Salesman Problem) for the UK vehicle and fleet tracking firm 3D Tracking.
"Doctoral level maths, OOP, PHP and ants. Having nightmares about ants... ;)"
PHP and Views customizations for Drupal startup
Doing some heavy Views and PHP customizations for an SA startup called ZAPlayGround (not yet launched). Just worked out that Views won't pick up taxonomy terms from URL (path) aliases in organic group contextual block.
Provided a PHP default argument script to manually generate the path alias from the NID.
"It's working! Now to clone the view and away we go."
Business, marketing, SEO, social web analysis
Large corporate - NDA'd. Looking at business requirements, and how to improve the workflow with regards to creating social and SEO marketing content in the most efficient way. Complex requirements. Lots of stakeholders.
"Always interesting working with large organizations. Getting things done requires approval in triplicate ;)"













